DarkHorse AMS › Pricing
Built for agencies, by agencies

Insurance agency management software pricing: $250 a month. That's it.

Most of this industry hides its price behind a sales call. DarkHorse AMS doesn't. One flat monthly fee covers the full core platform for your agency.

Got more questions? Schedule a one-on-one with the developer → $250/month — see what's included
Quick answer: DarkHorse AMS costs $250 per month, flat, with no per-agent pricing. One-time fees apply only for data migration or email setup and are quoted upfront.

What $250 per month includes

  • Clients, policies & documents (insurance CRM)
  • Comparative rater
  • Commissions & reports
  • COI generation
  • Carrier downloads (IVANS) and the document harvester
  • Client self-service portal
  • Agent email client
  • Renewal check-backs, birthday and holiday emails
  • Incoming-call pop
  • Business lookup and AI assists
  • Renewal Review: clients confirm what changed and the policy is re-quoted
  • Drip email campaigns
  • E-signature and the ACORD forms library
  • Loss run requests and claims
  • Report builder
  • Team chat, notes and to-do lists

What you don't pay for

  • No per-agent tax and no starter/pro/enterprise maze
  • No surprise line items — one-time fees only for data migration or email setup, quoted upfront

What isn't included

Your own Quotamation API contract, and — if you turn on the commercial rater — your Bold Penguin appointment. Those are between you and them.

What you get for the price

Your own server, your own data, your own brand, updates pushed automatically, and a direct line to the developer who builds the product — an agency owner, not a ticket queue.

Frequently asked questions

How much does DarkHorse AMS cost?

$250 per month, flat, for the full core platform.

Is there a per-user or per-agent fee?

No. There is no per-agent pricing.

Are there setup fees?

One-time fees apply only for data migration or email setup, and they're quoted upfront.

See DarkHorse AMS running

$250/month flat. Deployed on your own server, branded as your agency. Talk to an agency owner, not a sales rep.

Got more questions? Schedule a one-on-one with the developer → See pricing