Insurance agency management system (AMS)

Built by agency owners.
For agency owners.

DarkHorse AMS is the insurance agency management system built by working agency owners, inside a live agency, to run an agency — clients & policies, a comparative rater, commissions, COIs, a client portal and more. Deployed on your own server, branded as your agency, and run for you.

🔒 Your own server — you own your data 🎨 Your brand, not ours ⚙️ We deploy it for you
ams.youragency.com
DarkHorse AMS dashboard — real screenshot, not a mockup
Real screenshot — not a mockup
Built by agency owners — running every day at Signature Insurance — a working, in-production independent agency, not a demo.
Built for agencies, by agencies

Not built by a software company. Built by an agency.

Most agency software is designed by people who’ve never written a policy, chased a certificate, or reconciled a commission statement. DarkHorse AMS is the opposite.

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We run an agency on it

It’s the system behind a real, working independent agency. Every screen gets used by producers and service staff before it ever reaches you.

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Every feature earned its place

Nothing here exists because a product manager wanted a checkbox. It exists because an agency hit a wall and needed it fixed.

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You talk to an agency owner

Questions, requests and demos go to someone who knows what a bad renewal week looks like — not a sales rep reading a script.

The big-vendor AMS wasn’t built for you. This one was.

No slideware

This is the actual product

Every screen on this page is a real screenshot of DarkHorse AMS running — nothing staged.

ams.youragency.com/clients
DarkHorse AMS client list — real screenshot
Everything in one place

The tools an independent agency actually needs

No duct-taping five subscriptions together. It's all one system — and it's all yours.

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Comparative rater

Quote personal auto & home across your carriers in one shot, premiums side by side.

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Clients & policies

Clients, policies, documents, leads and pipeline — the whole book in one searchable place.

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Commissions

Statements parsed automatically, splits calculated, a producer report that always ties out.

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COIs & certificates

Issue ACORD 25 certificates in seconds — or let clients self-issue from their portal.

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Carrier downloads

IVANS and nightly document harvest file dec pages straight onto the right client.

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Client portal

Your customers log in to view policies, grab ID cards, and request certificates themselves.

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Agent mail

A full email client built in, in your agency's colors — desktop and mobile.

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Retention on autopilot

Birthday & holiday touches, renewal check-backs and thank-yous, sent for you.

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AI assists

Import a quote from a photo, look up a business, parse a document — built in.

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Renewal Review

Before renewal, clients tell you what changed from one link. The policy is re-quoted and waiting in their file before you call.

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E-signature

Send any document out to sign, with as many signature boxes as it needs. The signed PDF files itself on the client.

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ACORD forms

A fill-and-save ACORD library (125, 126, 130, 140 and more) pre-filled from the client record.

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Loss runs & claims

Request loss runs with a letter your client e-signs, and see claims from your carrier downloads on each client.

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Drip campaigns

Automatic email follow-up for new leads, quoted leads and renewals, written in your own words.

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Team chat & notes

A team channel, direct messages and to-do lists for every agent, inside the same system.

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Outlook add-in

See the sender's client file next to the email, save messages and attachments to any client in one click, and turn new senders into leads.

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Carrier book sync

Nightly, your install signs into your carrier portals, matches their book to yours, updates statuses and terms, and adds the policies you were missing.

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Quote sender & bind link

Email a branded quote with a bind link. The client e-signs and leaves payment details, and everything files itself on their record.

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Free API & Claude connector

Push leads, clients and documents in from any tool, or let Claude do it through our MCP extension. Included, no extra fee.

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Reports & goals

Producer production, carrier premium against the goals you set, renewal check-backs and a health view of every carrier connection — all from the same data.

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Spanish-speaking clients

Mark a client as Spanish-speaking and their emails and quote forms go out in Spanish, with the same agency branding.

Free API & MCP connections

Three ways to set up your own automations

Every install includes an API key and a Claude Desktop (MCP) extension at no extra charge. Connect the tools you already use — most of it without a developer.

Your website → New Leads

Point your contact or quote form at your AMS — directly, or through Zapier, Make or n8n — and every submission lands in New Leads with its source, ready to assign and work.

Let Claude do the typing

Install the DarkHorse AMS extension in Claude Desktop and say "send these to DarkHorse as leads", or move a whole book over from HawkSoft with its policies, notes and dec pages.

Any script, any system

Three plain HTTPS endpoints — leads, clients and documents — behind a send-only key that can't read your data. Re-sending is safe: nothing is duplicated.

Read the API & connector guide →

Live in days, not months

How it works

You focus on the agency. We handle the software.

Tell us about your agency

A short setup form — your brand, your carriers, your logo. We even move your existing book over.

We deploy your system

On your own server, branded as your agency, with your quoter and integrations wired in. You get logins.

You run your agency

One monthly fee, everything included, updates pushed automatically, real support behind it.

One platform fee — no add-on maze

What's included, standard

Every DarkHorse AMS install ships with the full core platform. A few power features are optional add-ons — no surprise line items.

Clients, policies & documents
Comparative rater
Commissions & reports
COI generation
Carrier downloads (IVANS)
Client self-service portal
Agent mail client
Document harvester
Renewal check-backs
Birthday & holiday emails
Incoming-call pop
Business lookup & AI assists
Renewal Review & re-quote
Drip email campaigns
E-signature
ACORD forms library
Loss run requests
Claims
Report builder
Team chat, notes & to-dos
Outlook add-in
Carrier book sync
Quote sender with bind link
Spanish-language client emails
Free API & Claude (MCP) connector
No games, no "call for pricing"

$250/month. That's the whole price.

Most of this industry hides its price behind a sales call. We don't — it's right here, and it's not going to change once you're on the phone with us.

$250/mo

Flat. Everything in "What's included," standard.

  • ✓ No setup surprises — one-time fees only for data migration or email setup, quoted upfront
  • ✓ No per-agent tax, no "starter/pro/enterprise" maze
  • ✓ Direct line to the developer who builds it — for ideas, upgrades, or when you just need help, not a ticket queue

Doesn't include your own Quotamation API contract, or — if you turn on the commercial rater — your Bold Penguin appointment. Those are between you and them.

Ready to buy → Got more questions? Schedule a one-on-one with the developer
Learn more

Everything an independent agency needs, in one AMS

Pick the topic you're researching.

Questions

Insurance agency management system FAQ

What is DarkHorse AMS?

DarkHorse AMS is an insurance agency management system (AMS) for independent agencies. It includes the insurance CRM, a comparative rater, commission tracking, COI generation, carrier downloads and a client portal — deployed on your own server and branded as your agency.

Is DarkHorse AMS an insurance CRM or an AMS?

It's an AMS. It includes everything an insurance CRM does — clients, pipeline, tasks, email, retention — plus policy-, carrier- and commission-aware tools a generic CRM doesn't have.

How much does it cost?

$250 per month, flat, with no per-agent pricing. One-time fees apply only for data migration or email setup, and they're quoted upfront. Your own Quotamation API contract and any Bold Penguin appointment are separate.

Where does my agency's data live?

On a server deployed for your agency. You own your data.

Can you move my existing book over?

Yes. You don't need an export: in most cases we pull your data straight from your current system with your login, and we tell you what comes across. We have imported customers, policies and open leads from an AgencyZoom export.

Does DarkHorse AMS have an API?

Yes, and it's included. Every install has a free send-only API (leads, clients and documents) and a Claude Desktop (MCP) extension, so you can push data in from your website, Zapier, scripts or Claude. See the API & connector guide.

Is it for property & casualty agencies?

Yes — it's built for independent property & casualty agencies writing personal and commercial lines.

Who builds DarkHorse AMS?

Working independent agency owners. The platform runs every day at Signature Insurance, a Kentucky independent agency.

See it live

Got more questions? Meet one-on-one with the developer

Tell us a little about your agency and we'll give you a live tour of DarkHorse AMS — and talk through exactly how a switch would work for you. You’ll be talking one-on-one with the developer who built it, a working agency owner, not a sales rep.

  • A real, working system — not slideware
  • See your own branding on it
  • Straight talk on data migration & timeline

Schedule a one-on-one with the developer

Pick a time — a 45-minute one-on-one over Zoom.

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Request received!

Thanks — we'll be in touch within one business day to set up your one-on-one.

Let's get you started

The basics — then you're straight into setup: connect your bank, e-sign, and tell us about your agency.